Color in layouts can convey moods, create images, attract attention, and identify objects. When selecting colors for a publication or a web page, think about what you want the color to do and what is appropriate for your purpose.
They can be used to highlight important elements such as headlines and subheads. Attract the eye. Signal the reader where to look first. Create an image or a mood. Tie a layout together. Color can organize and sometimes disorganize. Group elements together or isolate them. It can speak for your layout.
Red = Energy, Passion, Power, Excitement
Orange = Happy, Confident, Creative, Adventurous
Green = Health, Regeneration, Contentment, Harmony
Yellow = Wisdom, Playful, Satisfying, Optimistic
Blue = Honesty, Integrity, Trustworthiness
Violet = Regal, Mystic, Beauty, Inspiration
Brown = Easiness, Passivity
Black = Finality, Transitional Color
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